近年来台湾电影在全球各大影展获得高度肯定，让世界看见台湾不同的软实力及人文面貌。去年来台观光人次首创历史新高556.7万人次，交通部观光局为趁胜追击，锁定全球观­光市场的青年背包客、银发夫妻、年轻女性及年轻家庭4类旅客族群，首次尝试以电影拍摄手法，制作全新的国际宣传影片。将台湾自然美景及人文感动，透过影片的「视觉」和「听­觉」，将台湾的美、台湾的声音、台湾的人情味深深触击到世界的每位旅客心中，以吸引更多旅客来台观光与体验。
Taiwanese movies have earned a high reputation in international film festivals over the past few years, giving a different impression of Taiwan, with its vitality of soft power and culture, to the whole world. Last year, the number of tourists to Taiwan reached a record of 5,567,000; to keep the number rising, the Tourism Bureau is targeting 4 categories of tourists: young backpackers, senior couples, young women, and families. A brand-new international promotional film was shot, using movie production values for the first time, to incorporate the island's natural beauty and cultural diversity into a short film. The beauty of Taiwan is shown through both images and sound to portray Taiwan's warmth and hospitality to from tourists around the world.

旅行中最令人印象深刻的是「人」，也因为「人」使旅行更具意义和价值，而台湾的人情味一直都是国际旅客最为称赞的魅力点。观光局特别邀请获得Promax、iF Design、red-dot国际竞赛大奖的台湾新锐导演罗申骏先生，以及荣获2座艾美奖的美国知名摄影师Mr. Michael Fimognari，为本片"Time for Taiwan—My Beautiful Island"亲自操刀，跳脱政府宣传的框架，颠覆以往景点式或偶像式的拍摄手法，以重拾人情味作为台湾旅游的最大卖点。透过4组国际旅客的目光，以电影说故事的方式呈现­，旅客从入境台湾对旅程未知的期待，到旅行台湾过程中的精彩发现和惊喜感动。旅行并非一段旅程的结束，而是一个故事的开始！它对旅客所产生的内在价值是无价的启发，也是促­其再次造访的动力。"It's time for Taiwan!"旅行台湾，就是现在！让我们一起欢迎更多外国友人来台体验这座美丽的岛屿吧！
The most meaningful element of a trip is "people", who give tourists their most lasting memories, and it is friendly interpersonal relations that make Taiwan a unique destination for tourists from all over the world. The Tourism Bureau invited director Johnason Lo, who has won international Promax, iF Design, and red-dot awards, and Michael Fimognari, a well-known photographer with two Emmy awards to his credit, to help produce the film, "Time for Taiwan—My Beautiful Island". The film takes a completely different perspective, and focuses primarily on interpersonal relations at their most unique. The film is designed in a way that escapes the constraints of a rigid government promotional film, and also abandons the old fashioned style of a drama or a scenic-spot-oriented film. The images in the film are seen through eyes of four groups of tourists and through their stories in Taiwan, which show vividly the excitement and discovery they experience during their journey. A trip can produce in tourists valuable memories and a desire to come again. This is what the film, "It's time for Taiwan", tries to tell everyone in the world: come experience this beautiful island.

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